MARCH
My role: UX/UI Design, Technologist, in-house Graphic Designer
Hired as the do-everything in-house Creative & Technology Specialist and Brand Designer for this luxury lifestyle brand (both brick-n-mortor and a newly launched e-commerce store,) serving as the glue between design agencies, freelancers, product designers, product manager, tech team, store staff and owner Sam Hamilton. (2011-2015.)
30% remote | 70% on-location
Working with owner and Creative Director Sam Hamilton, I supported the development an iconic lifestyle brand image. I learned the value of traditional craftwork, the storytelling of antique items and how to seamlessly integrate fine art with everyday spaces. In everything physically and digitally produced, we paid special attention to the quality of materials, hand-feel and sustainability as well as a sincere reverence to historical tradition.
Credit: Katie Newburn, photographer; Kelly Ishikawa, photographer; Alexandra Sklar, product development and visual creative collaborator, Sam Hamilton, my mentor and owner of MARCH.
Elegantly simple, refined graphics, MARCH's clean, direct visual approach resonated deeply with my natural design inclinations. I incorporated these qualities when developing and designing brand collateral and marketing pieces.
